4.
Only use 1 ad block per page to keep the highest paying clicks in view
and avoid .03 clicks (not worth leaving your site for .03 in my opinion)
5. Blend ads in to design (but still displayed prominently) as to not offend your visitors
6.Use
an adlink in addition to an adblock, and consider placing it at the end
of your page’s text. If the text you’ve written is sufficiently focused
on your keywords, the adlink should have no problem with relevancy. The
adlinks really work great and seem to add significantly in many cases
to the bottomline. They sometimes subtract from the number of clicks
you’d receive from a single adblock, but the dollar amount earned at the
end of the day can be greater.
7.when placing
adblocks, consider choosing alternating color schemes so repeat
visitors to certain pages will see a different ad appearance on repeat
visits. this might help alleviate ad blindness.
8. Use the channels
agressively to test and do more testing - keeping in mind you can’t
compare just 1 day against another - you have to look at bigger blocks
of time.
9. Match your ad style to your page style sheet. I have had big jumps in my CTR in doing this
10.
Your traffic sources can impact your CTR. If you are bringing generic,
run of network traffic to your site, you will have lower CTR. If you
bring targeted traffic focused on your topic to your site, you will see
higher CTR
11. Keep an open mind and keep
trying different things- sometimes even if you think you are doing well
you can still do better - colours - layouts - positioning - ad types
etc. Sometimes something that sounds like a really stupid idea might
actually do really well.
12. Keep each page on
a single topic (where possible) and split large content into multiple
pages - lots of highly targetted ads and good proportion of ads to
content (obviously don’t drown your content with ads).
13. Be willing to test. (test, test, test, test, test, and test, the last one TEST).
14.
Don’t be afraid to ugly up your site a little bit to make your Adsense
ads really stick out to get a better CTR. You’ll get a few complaints,
but the increased CTR will help you sleep better at night.
15. Those Adlinks can work. Give them a try.
16. Regular updating of site with fresh content.
17. Regular website promotion.
18. Open mind for experiments within Adsense TOC.
19.
Periodically monitor for content theft. This can be done a number of
ways, including back-tracing links to your site, monitoring your serps,
doing searches for unique text on your pages, and using a content
monitoring system. This may not overtly seem to be an adsense tip, but
do you really want the unique value of the content YOU created to start
popping up elsewhere on other adsense sites, thereby diluting it’s value
(ASA, will google ever devise a registration system so site/content
owners can at least certify that, on a certain date, the content was on
their site and not on a thief’s. this would even be a good revenue
stream since many webmasters would pay a nice fee for the added
protection)
20. Do not prejudge your pages! It’s amazing to see that pages you had little expection for turn out to pay very well.
21. As much as possible try to get targetted traffic. Well targeted traffic can really affect CTR and earnings.
22.
Broaden your view of your content topic(s). Some very well paying, very
relevant, subjects are completely missing on many sites.
23. “Less is more”
Don’t
be tempted to splatter each and every page on your site with three
adsense banners, one adlinks banner and a google search box! Use
channels to track every banner, and if it isn’t paying then dump it. The
resulting increase in CTR will probably feed through to an increase in
earnings.
24. “Experiment”
Don’t be afraid
to experiment with different banner types and placements. If it doesn’t
work then restore it to the previous version. If a banner doesn’t work
on a page, don’t assume that the page will never work with adsense. Give
it a few weeks then try something different inthe way of
banners/adlinks.
25. “Don’t assume the ads selected are always the best payers”
Google
targets ads based on what they *think* will be the best financial bet -
not on highest bidder. This usuallyworks well, but you may find that
there is some really bad targetting on occasions. Use the adsense
preview tool to look at the ads that appear, and if they are scrapers,
directiories or webmasters buying traffic as opposed to people selling
things then consider dumping them. WARNING - this is against the
conventional wisdom, but the technique has worked well for myself and
others here. It won’t work for everybody, so if you intend trying this
please be careful to dump advertisers sparinglyand slowly.
26. Diversify your sites.
27. Listen to the pros.
28. Never give up.
29.
Work out your business case. Calculate the ROI from one article in a
month, three months, a year. Calculate your outlays and investments, set
your targets based on realistic hard facts only.
30. Plough your income back into content. Think of every $ you don’t spend on pizza now as $10 next year.