Ecommerce websites have
been a must for any business or small business that wants to sell their products and
services. There has been intense competition between ecommerce sites to
attract and win customers. It is important that you have an ecommerce
site for ecommerce strategy that is up to date and provides a great user experience. User
experience by itself can change the fortune of your business. If a
consumer enjoys the shopping experience on your website, they will be
back for more. It is the job of the designer and the
business to strive to create a better shopping experience for the users.
There are a few traits that should be present in every eCommerce
website. An eCommerce website will be incomplete without it. These
features are very important to better the shopping experience of the
user.
Keep Shopping
When you are shopping then you need to
know if the product is added to the shopping cart or not. There should
be a confirmation about the product being added to the cart. Show the
list of products that are added to the cart along with the sub-total.
From here they can proceed to Checkout or they can also have the option
of “Continue Shopping”.
Inventory Count Along with Sizes
You can also display the inventory of
the product along with the sizes that are available. For example, when
you are shopping for a shirt, the sizes along with the number of shirts
that are available are displayed then it becomes easier for you to order
according to that. There should also be a proper product description so
that people may understand better what they are buying.
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Zoom In/ Zoom Out option along with hi-quality images
Almost every eCommerce website now
provides an option to zoom in and have a closer look of the product. The
images that you display of your product should be of high quality.
These are the basic features you must have otherwise you might not stand
the competition from others.
Video Demos
Apart from the images that you display
you can also display videos of the products. This will give the
customers a clear idea of the product. This will also help them in
making a decision of whether they want to buy or not. This will better
the user experience and increase the chances of users to buy from your
site.
Guest Check out Option
Many at times people do not want to go
through to boring and irritating task of filling up the information in
the form. This would take a lot of time. So if you have a guest check
out option the visitor can buy the products he wants and just make the
payment at the checkout. This will save them time as well. This will be
an encouragement for more visitors to come to your site and shop.
Advanced Search Options
Many visitors leave when they cannot
locate the product they are looking for. The search filter should be
advanced enough to help the visitor locate the product. The results
should be shown along with the image so that it becomes easier for
visitors to identify the products they want and then make the purchase.
This will improve the shopping experience and more people will be
interested in coming back to your website.
Featured Deals
For every website there are great deals
on offer and it is important to highlight these deals on the home page
of your website. These deals should be featured so that it would attract
customers and that will help in increasing your sales. People would
take interest and they would like to stick around and explore your
website.
Get Rid of Long Sign up Forms
When we are buying from a website we
always have to fill a one time form with our details or their Brand Page. This takes a lot
of times and sometimes due to mistakes it will irritate the customers.
So always have short sign up forms so that they do not have many hassles
in filling it up. This will encourage people to sign up and buy from
your website. This will also help you to connect with the customers at
all times. This is one such feature which is very important in an
eCommerce site.
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